British Gas take up four of the 11 available PPC advertising slots on Google – 40% of the available retail space in paid search. How? Multiple sites. Google rules dictate that a site can only appear once in the paid search results – so British Gas created a number of sites with the aim of dominating page one of the PPC results.
PPC Marketing Tips
With 90% market share, these marketing tips have a significant focus on how to get the most out of Google Adwords campaigns by getting the right relationship (and relevancy) with the keywords being targeted, the adverts associated with those keywords and the landing page the adverts send users to. A landing or entrance page that a user arrives at on your website has a significant impact on the conversion rate of your Pay Per Click advertising campaigns and the conventional wisdom is that sending Facebook PPC traffic to Facebook pages rather than your website will greatly improve the return on those campaigns. Watch this space to find out more about current trends in PPC advertising.
