PPC Marketing Tips

With 90% market share, these marketing tips have a significant focus on how to get the most out of Google Adwords campaigns by getting the right relationship (and relevancy) with the keywords being targeted, the adverts associated with those keywords and the landing page the adverts send users to. A landing or entrance page that a user arrives at on your website has a significant impact on the conversion rate of your Pay Per Click advertising campaigns and the conventional wisdom is that sending Facebook PPC traffic to Facebook pages rather than your website will greatly improve the return on those campaigns. Watch this space to find out more about current trends in PPC advertising.

Adwords Advice – Laying the foundation before starting a Pay Per Click Campaign

Managing a PPC campaign means you need to understand the sales process for your business so you have the correct calls to action on your site. The next step is to set up tracking so you are able to see what works and what doesn’t otherwise you are likely to waste a lot of money on untargeted keywords.

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Brand search queries – to pay or not to pay?

With PPC advertising, it is common practice to run a campaign which contains keywords relating to your brand name – not branded products but your actual company or brand name. This is a contentious issue as many companies feel Google is profiteering but on the other hand they can’t afford to lose a sale on that final brand search.

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Loophole in Google’s Trademark Policy

According to Google’s trademark policies, competitors can not use a trademark term in the title or either of the description fields within their PPC ad but it is possible to use a trademark term within the display URL field provided they display their actual URL before the forward slash element.

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How to research negatives and refine your PPC campaign

These PPC marketing tips look at three instantly applicable techniques for researching keyword negatives to make your Google Adwords campaign more targeted and ultimately more profitable.

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