Managing a PPC campaign means you need to understand the sales process for your business so you have the correct calls to action on your site. The next step is to set up tracking so you are able to see what works and what doesn’t otherwise you are likely to waste a lot of money on untargeted keywords.
New Customer Acquisition
Many organisations develop a website which is solely promoted through their literature – brochures, headed paper, leaflets, etc. It’s too easy to forget the digital marketing strategy – how is the website going to generate new customers. There are multiple channels for generating customers online and each with it’s own merit.